Dear Person Who Signs My Checks: I need a raise. According to Nielsen Media Research, via
The Hollywood Reporter, half of
Mad Men's audience makes over 100k a year. This is newsworthy because, while MM has lower ratings than other more popular cable originals, it's the largest concentration of wealthy viewers. Which means, if you're the kind of advertiser whose target has a certain standard of living, it's like shooting gilded fish in a diamond-encrusted barrel [PS, thank you BMW for the limited commercial interruptions]. As part of the "Other Half," it got me thinking.
